Light And Echo is an immersive experience of digital cloth, embracing the audience with a dramatic choreography. We envisioned an exciting experience to communicate a poetic story of fabric in motion. Textile emerges, pushes, breathes and vanishes to illustrate tangible tension in digital elastics. Discussing the ideas of virtual reality, we decided to develop a space of size and collective perception. In order to fully clinch the observer with an overwhelming digital textile, a 32 meter circular LED Arena pushes its visual content from 360 degree into its geometric focus.